Alphagreen Group Limited owns and operates NUOPTIMA and 96NORTH. It was founded in 2019 by Alexej Pikovsky and is based in London.
The growth agency for managed service providers
NUOPTIMA builds inbound pipeline for MSPs through SEO, AI search visibility and paid acquisition. Every playbook is tested inside a national MSP the team runs growth for, so clients get what already works, not theory. Started in 2020 as a general B2B growth agency and spent five years scaling SaaS, ecommerce and services brands before focusing on the MSP space.
Visit nuoptima.comLeading organic aromatherapy brand in the US and the UK
Acquired in early 2022 and scaled 8x since. Expanded geographically and launched several new products, taking the brand from US Amazon to a global presence across multiple platforms and languages.
Visit 96north.comEurope's CBD and natural wellness marketplace
Where the group started. Alphagreen sat at the intersection of wellness and alternative medicine, became a category leader within six months of launch and grew across ten European countries in a heavily regulated space. The marketplace ran from 2019 to 2023 and is now closed.
Featured in Forbes, Business Insider, the Financial Times and ELLE.